How soft plays in Germany boost their revenue in 2023
With ticketbro, the leading booking system for German indoor playgrounds, soft play areas have seen a 45% increase in this seasons attendance when using an online booking system. Get access to the full industry report below with insights from more than 75 venues.
40,00 €
Average order value
180.000+
tickets for indoor playgrounds sold
97.000+
happy customers
A real-life example.
This is what ticketbro can look like in action.
Start of the journey
January 2022
TSCHAKKA BAY decided on the tickebro booking system. In addition to online bookings, they also installed special hardware for turnstiles, which is easily controlled with ticketbro tickets.
Birth of the upsells.
What is an upsell? Upsell is everything you offer at your venue beside entrance tickets. It can be different things like food, toys or something else.
TSCHAKKA BAY, in this case, started offering online upsells like lunchboxes, tattoos for kids, hair wrap, etc. Upsells of this kind brought them to at least 30% more profit.
Birthday bookings launched.
After a successful introduction of the booking system, it is now time to display the entire offer online. Therefore, from now on also different birthday parties incl. desired table selection will be shown online. On the basis of all existing bookings an average order value of approx. 200€ emerges. Beyond that there are however also reservations of up to 500€ value. This clearly shows that customers are willing to pay an online booking fee.
The future for TSCHAKKA bay.
Bro tip: "Offer hourly tickets exclusively online and the day ticket only offline. That way, in the long run, you can move your customers in the online direction."
Imagine you're open from 2 pm to 7 pm and a day ticket costs €8.90. A 2-hour ticket costs €5.90 instead.
Now, let's say you visit the indoor park at 5 pm. Would you still be willing to pay the entire 8.90€ for the day ticket, or would you opt for the hour ticket available online?
Why ticketbro?
It’s so easy to make you indoor playground. Fill your shop with your own images by simply uploading them from your phone or library.
Create your playground.
Wow your customers from the start with a quick and easy online booking and payment process. Don't worry, ticketbro take care of online payment fees.
Create nowBe crystal clear.
Set your bookings up for success by providing accurate images along with your product descriptions. This will help new customers in making sure they choose the right options for them and help avoid any confusions.
Create nowLive analytics.
Keep track of the facilities you need to run your business. Has an area reached maximum capacity? Do you have available resources left? You’ll know in seconds.
Create now